Conceptual Designer > Media Creative > Big Thinker

Zophila Madlala

Hi, I am Zophila. Born amidst the serene landscapes of the Midlands of KwaZulu-Natal, my journey began in a place where silence carried wisdom and the soil held ancestral memory. In the city, we arrived in search of gold, not merely the mineral wealth that shaped Johannesburg, but the opportunity, vision, and legacy. Unshaken, I stand as the embodiment of my ancestors’ wildest dreams, a light carried forward into the present.

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As a conceptual design architect in media and design, I nurture the seeds of imagination that reside within my partners, collaborators and I, to transform abstract visions into tangible experiences. Whether through graphics, art direction, or building creative business systems, my work is the translation of thought into form, of vision into presence. My work is a dialogue between I as a creator and the world.

My skills are entirely self-refined, and curated so i undeerstand the whole supply chain of the media world. This website is a culmination of everything I have learnt thus far. 2017 - ∞.

Accepting New Projects

Experience

Lead end-to-end visual and digital design across multiple brand entities including associated e-commerce platforms.
Designed the UI, and maintained three SEO-optimised, responsive websites using coded and CMS-based solutions.
Developed and executed digital marketing campaigns across Google Ads, Meta Ads, and organic channels, translating performance data into actionable creative iterations.
Managed social media strategy, content calendars, and campaign execution via Meta Business Suite.
Produced product photography, videography, and branded visual content for web, social, and e-commerce use.
Implemented email marketing automations via Shopify, supporting customer retention and sales conversion.
Designed print-ready collateral, branded staff uniforms, and maintained consistency across all digital and physical brand assets.
Introduced AI-assisted workflows to improve ideation, production speed, and content optimisation.

Founded and operated a branding and digital design studio serving 43+ clients across FMCG, property, e-commerce, and personal influencer brands.
Led branding, visual identity, and campaign design projects from concept through execution.
Designed limited-edition apparel branding for Woolworths Edition X Fitfanatic Active, including billboard creative reaching approximately 100,000 daily commuters.
Delivered campaign and digital assets for national and high-visibility brands including Ensure Gold, AVON, Jeep, Mrs South Africa 2024, and Comrades Marathon in partnership with Fitfanatic Active.
Produced data-informed social media content for microbrands aligned with platform trends and audience behaviour.
Implemented AI-enhanced production workflows, increasing creative output efficiency by approximately 30%.
Planned and executed targeted email marketing campaigns via Klaviyo and Mailchimp, delivering measurable engagement and ROI.

Education

Acquired experience and knowledge about the Film and TV industry behind the scenes. Majored in Video, Sound Editing and Cinematography. An essential platform that catapulted my growth.